Online Marketing : Social Media

Social Media refers to online communication formats that allow people to share information, their thoughts and their opinions on virtually any subject. The most popular and publicized social media outlets today are centered-around very broad communities that envelope a plethora of topics, many of which are social in nature vs. business-related topics. However, when used correctly, social media can be applicable to business and can offer the ability to have a valuable two-way dialogue with customers or prospects. The following are examples of social mediums: Blogs, Podcasts, Message Boards, Wikis and Social Networks.